What your customers expect
Students and employers looking for accredited training want to enrol or enquire.
Downloadable guides give visitors something useful to take away, and give you a way to stay in touch.
Course guides is a common requirement for registered training organisations. Students and employers share course information.
Students and employers looking for accredited training want to enrol or enquire.
Downloadable guides give visitors something useful to take away, and give you a way to stay in touch.
Keep course guides current and dated.
The standard fields cover what a registered training organisation needs, so keep the form short.
Files managed in the CMS with an optional sign-up form.
Guides connected to your CRM so follow-up starts automatically.
The website hands over when the download is delivered and, if consented, the contact reaches your CRM.
Finds a guide relevant to their situation
Guides are offered on the pages where the topic comes up.
Downloads, with or without an email
Ask for an email only when the guide is worth it.
Uses the guide
The guide is current and dated.
| Field | Why it is needed |
|---|---|
| Email (optional) | Only when you plan to follow up with something useful. |
Where the website hands over: The website hands over when the download is delivered and, if consented, the contact reaches your CRM.
Students and employers share course information. Downloadable guides give visitors something useful to take away, and give you a way to stay in touch.
Gate only substantial guides. Short checklists are often better left open.
Whenever the information changes, and at least each year, with the date shown.
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A defined scope and a single fixed quote — delivered once, and yours to keep.
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